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BRANDING

The visual solution presented, inspired by nature, explores freedom and fun in a modern and simple way. The logo and chromatic palette, find their visual references in the Guardabarranco (iconic bird of Nicaragua). As a preponderant visual element, it symbolizes spontaneity and friendship, fun and young spirit. The different chromatic gradations - used as graphic language - establish the relation with the ocean through the refraction of the light (rainbow), caused by the action of the off-shore wind in the waves, and give a general sensation of calm and tranquility, a reflex of environment, space and location.
Buena Onda


Buena Onda


Buena Onda


Buena Onda


Buena Onda


Buena Onda


Buena Onda


Buena Onda


Client: Buena Onda Beach Resort ~ Nicaragua | 2017