Creation of identity and visual communication line of the company FF Solar – Energias Renováveis.
We created a design with a simple, minimal and clear-cut visual representation of photovoltaic modules. Based on the overlapping movement of these elements we thought of a form based on different layers and rotations (the rotations of the “followers” accompanying the sun throughout the day). We therefore arrived at the idea of the shape of the FF sun. A single sun in the shape of a flower, natural and exclusive that takes us on different journeys: multiplicity, diversity, comprehensiveness … This symbol also suggests the notions of nature, movement, dynamics, propagation … energy.