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BRANDING

Creation of identity and visual communication line of Lavrar o Mar – As Artes no Alto da Serra e na Costa Vicentina.

As a starting point we used the waves that connect us to the sea, water, waves and at the same time to ploughed land with parallel furrows… which are also wavy. We introduced these lines (cross-cutting element) in a circle that is a sphere, that is a world (in a clear allusion to the universality and comprehensiveness of the project)... (...) In this way we succeeded in creating not one, not three symbols … but all those symbols the observation of which is never the same and renders its interpretation infinite. (...) This symbol also subjectively leads us to a fingerprint (endless fingerprints)… to a brand on the territory.
Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Lavrar o Mar


Client: Cooperativa Cosanostra, 2016~2017