Branding project for A CASA a sub-brand of Casa da Criança do Rogil.
Based on the communication language of Casa da Criança do Rogil, where the concept is based on the “humanization” of the letter of the symbol, we created a typographic logo in which the use of the worked characters follows this same philosophy.
For the construction of the symbol we used elements and forms of the corporate identity of the mother brand (Casa da Criança do Rogil) creating an immediate referential link.
The rounded contour symbol is friendly and has elements that reflect the project's areas of activity. The purposeful proximity of article "A" to the word “CASA subliminally evokes the concept of proximity and inclusion.
The letter “A” can be used by itself as a synthesized version of the logo, or as a seal, since the designation “A CASA” is explicitly represented in it.